The Process
1. Discovery Call
We’ll have a initial free session to get under the skin of your brand.
2. Action Plan & Deadlines
You’ll receive a plan and proposal based on your budget and timeline.
3. Agreement & Contract
We’ll agree expectations, ways of working and other important areas.
4. Completion & Review
The work begins, is completed and reviewed with agreed KPIs.
Areas of Expertise
Brand Strategy Development
Charged by project, I offer a brand strategy service to establish and elevate your brand in the market. We’ll deep dive into why your brand is needed in the market, what it offers and how we should communicate it’s value proposition to consumers.
Deliverables include:
- Brand Analysis
- Brand Strategy Development
- Brand Personality Definition
- Messaging Framework
- Actionable Recommendations
Fractional Marketing Management
Whether it’s on part-time basis, monthly retainer or for a project, fractional marketing management offers a tailored solution that targets exactly your business needs without commitment of a full-time employee on the payroll.
Deliverables can include:
- Customised Marketing Strategy
- Campaign Planning & Management
- Innovation Strategy & Management
- Marketing & Sales Team Partnership
- Data Analysis & Category Insight
Coaching & Training
Invest in your team’s development with coaching and training services, equipping them with the tools and knowledge to become the future marketing leaders for your business.
Deliverables can include:
- Customised Training Programme
- Guidance & Mentorship
- Interactive Workshops & Sessions
- Practical Skills Development
- Ongoing Support & Feedback
Brand Consultancy
Charged by the hour, I’m also available to work with on an ad hoc brand consultancy basis.
When it comes to pricing, I understand that every project and business is unique. That’s why I offer flexible options to ensure you get the most value from my services:
Hourly Consultancy Rate: For businesses seeking targeted advice or specific consultations, I offer an hourly consultancy rate. This option allows you to access expert guidance on an as-needed basis, providing quick insights or assistance with specific marketing challenges.
Project-Based Pricing: If you have a specific marketing project in mind, such as launching a new product or revamping your digital presence, I can provide a project-based fee. This pricing structure is tailored to the scope and duration of the project, ensuring transparency and clarity in costs from the outset. Additionally, I offer discounts for larger or longer-term projects, making this option both cost-effective and beneficial for businesses planning significant marketing initiatives.
Monthly Retainer: For businesses looking for ongoing marketing support and strategic guidance, I offer a monthly retainer option. This arrangement provides continuous access to my expertise and allows for deeper involvement in your marketing efforts. The retainer is based on agreed-upon hours and tasks, providing stability and consistency in your marketing management while offering flexibility to adapt to evolving needs.
As your Fractional Marketing Manager, I offer marketing expertise on a flexible, part-time basis. This service is perfectly suited for small and medium-sized enterprises seeking to boost marketing efforts without the commitment of a full-time executive. I tailor my approach to fit your unique business needs and budget constraints, providing strategic insights and execution that drive tangible results. Experience cost-effective, scalable marketing leadership that adapts to your business’s growth and brings innovative perspectives to sharpen your competitive edge.
As a Fractional Marketing Manager, I handle strategic and operational marketing tasks including developing marketing and brand strategies, overseeing campaigns, innovation, analysing marketing data, the marketing calendar, agency and people management plus general project management.